Part 2 of Studio Brief 01 requires me to produce a 10 minute presentation that reflects my experience & response to the PPP and Responsive modules so far this year. To consider my main aims and concerns I tried to think about what I have learnt this year, and how it has informed my professional practice.
Main Aim - To push my creativity to learn and develop a wide range of skills.
Coding
This year I have used Coding Academy to learn a basic knowledge of coding. Many people that have come in for talks have highlighted that this is crucial in industry. After going to the Hey! Talks I realised that it is not a job that I would like to pursue, as the talkers essentially highlighted that you should love coding to do it as a job. New software, such as Adobe Muse + Experience Design are now responsive and constantly developing; therefore, in a sense, I feel that is important for me to continue experimenting with web design, without focusing on it as a career possibility.
Branding
I have found this to be my strongest area this year, completing multiple live briefs for responsive. These have allowed me to gain a few clients and work in the industry, which has been great for gaining more exposure on my work. Furthermore, I have also completed some live work outside of Uni. One example of this was branding for a play in Leeds called The Effect. It was a great experience to work on something that is live, and something that was actually distributed and promoted throughout Leeds centre. Branding is definitely the one main area that I am going to work more in moving into Level 06.
Editorial
As the first project moving in to Level 05 was an editorial brief, I immediately regained my passion for editorial design, as it is one of my favourite areas to work in. One concern that I had moving into the year was whether or not print is dead - after writing an essay in Level 04 on the topic I found myself doubting whether it is a viable career pathway to take. Luckily, I was able to get a slot on the It's Nice That x Printed Pages Tour, who essentially said that print is not dead and that young creatives should be pushing to keep editorial alive. They said that they receive at least 10-20 publications a week from all around the world, which was really encouraging to hear. Editorial design, I feel, is one of my strengths; therefore, am hoping to also specialise further in Level 06.
3D
Since leaving college I have been fascinated with animation and 3D motion graphics - particularly work by Manvsmachine as their work is extremely detailed and innovative. Myself and Harrison started a project called Designbytwo earlier in the year in an attempt to try and teach ourselves Cinema 4D - a 3D rendering software. From this, we were able to contact a design studio who showed interest in the project and the posters we produced. This led to an interview and ultimately us creating a report on them. Despite the success of our Instagram, I found that creating 3D visuals is extremely difficult and complex to do. The process is very time consuming and quite frustrating when trying to learn from scratch. Whilst I can now create basic renders I have found that the 3D sector of design is one that I do not want to pursue fully, as you must be very technically talented to work with studios such as Manvsmachine.
Thinking Ahead:
• Work with Deuce
• Freelance
• Focus on my strengths
• Build a strong portfolio + online presence
• Graduate + join a design studio
The final PDF that I produced can be seen below. I wanted to keep it clean and straightforward, putting a focus on the aims and concerns mentioned above. I rehearsed the points written above and tied in some more information learnt this year to present the slides below.
Overall, the presentation went very smoothly; I managed to present it within the 10 minute time limit and received some great feedback at the end. Simon said that it was particularly good that I had picked up on the point that you should love coding to pursue it as a career, and that I have identified that it is not an area I would like to work in. Completing the presentation has given me a much clearer focus of where I want to be moving in to Level 06. I found that this year was very much about experimenting in different areas as much as possible; however, next year, I want to find my own style and begin specialising as much as possible. Branding and editorial design are currently my two most confident areas of design; therefore, I am going to continue building my skills in these areas and try to produce work that I am proud of/can put in my portfolio and on my Behance.
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