The designbytwo poster project was picked up on by a Leeds University student, who is putting on a play at the Alec Clegg Studio. He got in contact with me through Facebook and attached a small brief with some of our posters as references for the style of outcomes he would like. The initial message can be seen below.
He essentially asked for a blue 3-D brain to be split, or melted, on a black background. As myself and Harrison have been developing our Cinema 4D skills, we initially tried to produce a poster with a 3D brain model. Unfortunately, all the free available models online are not detailed enough and do not render very well. Instead, I went away and tried to consider a concept more than anything.
The main concept that I came up with was to create a multitude of posters, rather than just one. As the play is about a clinical drugs trial for an anti-depressant, it seemed appropriate to include some sort of aspect to do with mental health in the posters. As people with mental health suffer in different ways, I produced a pixelating, fragmenting GIF, that attempts to visually highlight how people's brains can be affected in different ways when having anti-depressants. The initial GIF poster produced can be seen below. The glitches were made by using an online JPEG code alterer.
Daniel and the Director really liked the overall aesthetic and said that it was exactly what they were after. As they can only use GIFs online, they asked to use just one of the fragmented brain posters for the overall identity. The chosen poster can be seen below.
As they were very happy with the branding made so far, I was further asked to produce a set of profile pictures for the cast and team. I was given complete creative freedom, but was asked to visually link them to the brain identity in some way. By taking a similar glitchy GIF approach, I produced a set of animated GIFs that show the two sides of mental illness. The blue overlay and same typography was used to link these sets of GIFs to the poster.
The team loved the GIFs and all used them as their profile pictures. Lydia's post reached over 100 likes, which is great exposure, not only for the play, but for my graphic design work too. I was credited in all descriptions - therefore, if others are interested the design work made they can simply contact me on Facebook.
Whilst this was an unpaid job, it was a great chance to gain some exposure and work on something that will be open to the general public. As the producer got in touch through merely seeing mine and Harrison's Instagram project, it highlights how important social media really is in the design industry, and how clients can come from the work presented online. This project did take quite a lot of time to complete, and was quite difficult to juggle with university work. In the future, I am going to set an hourly fee before accepting a task, as this will make it much clearer to the client about how long the design process takes.
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